We are happy to tell you that last June 13, during a gala at Mediapro’s headquarters in Barcelona, we were awarded Silver in the ‘Best PR’ category at the Best !N Beauty & Care 2024 Awards.
This event, which rewards the best creative efforts in the cosmetics sector in Spain, brought together numerous marketing and communication professionals, and has established itself as a benchmark in the industry.
This award recognizes the actions we carried out for the launch of L’Essenza Eterna, the new anti-aging serum that revives your skin and calms your mind immediate flash effect of Atashi Cellular Cosmetics, from Phergal Laboratories, which this year celebrates 40 years ensuring the welfare of people and the sustainability of the environment, conceptualizing and designing exclusive and avant-garde formulas.
Our brand, specialized in high dermo-pharmaceutical cosmetics for sensitive skin, shined thanks to strategies such as the press mailing and the launch event, where we gathered a select group of journalists, advertising managers and industry professionals, a meeting that we all remember fondly.
During the launch event, all attendees had the opportunity to try L’Essenza Eterna and take one home as a gift to experience its benefits. In addition, David Francés, the celebrities’ makeup artist, was able to give a demonstration to show all the benefits of the serum and how to incorporate it into the routine to obtain firmer, more elastic, luminous, restored and regenerated skin in a single gesture.
The format was definitely effective, to the point of being recognized in the category of Communication and PR work that has managed to create a permanent brand memory.
Pilar Martin Sainz-Calleja, Social Media Manager, together with Marta González Pérez-Iñigo Communications Specialist and Andrea Diez-Aja Añíbarro Product Manager of Atashi, were in charge of representing Phergal Laboratorios.
In a highly competitive market, that the Atashi brand of Phergal Laboratorios is recognized in this way is not only an honor, but also a recognition of the effort, rigor and dedication of all the professionals of our company.
