A gala that is now part of Phergal Laboratories’ history. The influential British magazine Pure Beauty brought together the best talent, creativity and innovation in the international cosmetics industry at the Waldorf Hotel.
More than 450 beauty products from 35 countries were in the running for these prestigious awards… And the gold for Best Complexion Product went to Atashi Cellular Cosmetics’ DD Cream Nude Skin Perfection SPF 15!
It thus prevailed in a category in which numerous top international brands competed. ‘This award is a recognition of our commitment to excellence, innovation in textures and formulations, and the constant search for the most advanced skin care,’ explained Marta González Pérez-Iñigo, our Head of Corporate Communications, upon receiving the award.
As Amanda May, acting editor of Pure Beauty, pointed out, ‘the diversity in product types, ingredients, formulations and packaging has been astonishing, and demonstrates the extent to which the cosmetics universe continues to evolve.’
Since their inception, the Pure Beauty Global Awards have become a seal of quality and visibility for the world’s most innovative brands. Being a finalist or winner of one of these awards is not only recognition from the industry, but also a valuable opportunity to position oneself in the competitive international beauty market.
Marta González Pérez-Iñigo and Susana Alonso Muñoz, PR & Communications Managers at Phergal, collected the award on behalf of the company.
In addition, other #PhergalLab brands were recognised as finalists in different categories:
E’lifexir
• E´lifexir Anti-Stretch Marks-Cica Intensive Oil – Finalist in Best Body Care Product
• E´lifexir Minucell Intensive Oil – Finalist in Best Body Care Product
Atashi Cellular Cosmetics
• L’Essenza Eterna – Finalist in Best Serum
Naturtint
• Naturtint Hair Colour – Finalist in Best Hair and Scalp Product
• Naturtint Men Colour – Finalist in Best Hair and Scalp Product
This international gala has been a gift for the entire Phergal team.
