Being the first is an advantage: Korean cosmetics is a trend. And at Phergal Laboratorios we are ahead of the curve in the pharmaceutical market.
The Hotel Santo Mauro, in Madrid, hosted the world presentation of the new Atashi K-Bioferment line inspired by Korean cosmetics.
1️. K-Bioferment Advanced Primer Instant Blur Cover Up: an invisible, multi-tasking foundation cream that camouflages imperfections and smoothes the skin thanks to its formula with dermo-pharmaceutical illuminating micropigments, Centella Asiatica, Ectoin and bio-ferments and skin boosters.
2️. K-Bioferment Instant Blur Magic Eyes: an energising anti-ageing corrective treatment with Uplifting effect to lift, tighten and open tired eyes. Formulated with the potent ingredients of the Primer, plus Caffeine and Niacinamide.
When combined they are the perfect combo for an instant Young Skin Flash Effect. And together with the double cleanser they are the key to the K-Beauty beauty ritual:
3️. K-Bioferment Blemish Relief Micellar Water
4️. Facial Toner K-Bioferment Skin Vitality Toner
‘The trend that we are ahead of in the pharmacy market is Korean cosmetics’, said Phergal’s CEO María del Pino Navarro at the presentation, highlighting the differentiation of using only biotechnological and high purity ingredients.
«We are dermopharmaceuticals, not only because of the selection of ingredients but also because of the clinical studies we carry out on our final formulas. We know how to formulate and we always, as pharmacists, love the benefits of plants. They are medicinal and have active ingredients that are an environment for the skin,» explained María del Pino to the specialised press.
This year, Atashi is launching a new brand image with the slogan ‘Me, me, me, me, me’, which emphasises the wellbeing that personal care provides and which ties in with Korean women’s way of protecting their skin and at the same time highlighting their beauty.
«There is a lot of research and advanced technology behind it, but we also see an opportunity in the market. Korean cosmetics is growing and more and more women are looking to take care of themselves, because it makes them feel good, improves their mood,» said Andrea Díez-Aja Añibarro, Product Manager of Atashi Cellular Cosmetics.
You can watch the full video of the launch here.
