Naturtint arrives in Times Square! One of the most iconic locations on the planet will display an advertisement for our brand throughout this year and until 2026.
Hundreds of thousands of people who cross the iconic intersection of Broadway and Seventh Avenue every day will encounter a brand very familiar to them, as Naturtint has been present in the United States for over 25 years through our distributor, ITR.
The advertisement will continue to shine until January 1, 2026, and can be seen during the New Year’s Eve celebration, during the descent of the Times Square ball, which marks the beginning of the New Year and is broadcast worldwide.
The Naturtint brand was born in 1997 and is a leader in numerous international markets. Who would have thought at Phergal Laboratories almost 30 years ago that we would be showcasing our brand on the world’s biggest stage!
Naturtint permanent gel hair color, formulated without ammonia and with 100% botanical oils—such as 100% oleic acid from olives and meadowfoam seed oil—leaves hair with a soft, hydrated, and shiny finish.
It guarantees intense, natural, and healthy-looking color week after week, while providing maximum comfort to the scalp, preventing discomfort such as itching or dryness.
It is the first Spanish hair color to obtain the prestigious USDA Certified Biobased Product certification, awarded by the United States Department of Agriculture, which highlights its commitment to high-quality, naturally derived ingredients.
