In the beauty sector, and more so in the digital sphere, standing out is a challenge that requires vision, strategy and, above all, a team committed to excellence. That is why today we proudly share the achievements of Laboratorios PHERGAL S.A. at the Digital Beauty Awards 2024, held on 21 November in Barcelona, an event organised by the Beauty Cluster that recognises the best in the sector and celebrates constant innovation.
Atashi Cellular Cosmetics, our high dermo-pharmaceutical cosmetics brand for sensitive skin, has been recognised as a finalist in two categories: Best No Paid Digital Marketing Initiative and Best New Innovation in the Sector.
These awards highlight our work, rewarding the brand, the launch of L’Essenza Eterna, our anti-ageing serum with immediate flash effect, and the event that accompanied its presentation.
In addition, our Head of Digital and Ecommerce, Chen Yue, was awarded third place in the category of Best Industry Communicator. This award recognises his talent for communicating the complexities of the digital world in an accessible way, making him a reference in the sector.
Representing Phergal Laboratorios, the event was attended by Chen Yue along with Pilar Martin Sainz-Calleja Social Media Manager, and Marta González Pérez-Iñigo, PR & Communications, who experienced first-hand this celebration of talent and innovation in the beauty industry.
To be recognised among the best at an event of this calibre is not only a reason to celebrate, is an impetus to continue to improve ourselves. At Phergal, we don’t believe in settling: we work every day to innovate, anticipate and deliver the best on every platform.
Thanks to the Digital Beauty Awards and, above all, thanks to our team and external collaborators, who make it possible for each challenge to become a new goal achieved. We keep moving forward together!
