I, me, myself, with me. Never 4 words said so much about the wellbeing that cosmetics and personal care provide.
The new Atashi Cellular Cosmetics campaign, which coincides with the launch of four new products from K-Bioferment, its line inspired by Korean cosmetics, is born with this slogan and a video that we encourage you to enjoy with the sound turned up loud.
A model plays the aria L’amour est un oiseau rebelle from Bizet’s opera Carmen on the piano, while another model sculpts a figure in a beautiful metaphor about beauty, cosmetics and art.
«With Atashi I feel, I care, I am. I listen to myself, I look for myself, I see myself. My time, my skin. With me innovation, results. With Atashi I simply am, without layers, without artifice. Me, me, me, me, me», says the voice that can be heard in the middle of a house surrounded by nature.
The ad is the work of the agency Be A Lion: «It’s a campaign built from the name itself (Atashi means “me” in Japanese). We wanted to shape Atashi, to make it an iconic brand. The moment we use Atashi is personal, intimate, and there is nothing more intimate than being with you. I, me, me, me, with me. It is recorded in a forest, with abstract moments where you are alone, where you truly build yourself,» explained Baldiri Ros, creative director of the agency.
That #Imemyselfwithme symbolises that moment of application of Atashi treatments. Nothing complicated, designed to be enjoyed briefly and in the intimacy of the bedroom, the mirror and the dressing table.
«It is inspired by the simple rituals of Korean women. A simple and quick application, we want them to be easy and understandable treatments for the consumer‘, explained Andrea Díez-Aja Añibarro, Product Manager of Atashi Cellular Cosmetics, at the presentation of the campaign.
🕶️ Make-up artist David Francés expressed himself in the same vein: ’It’s just two minutes at home. There is no justification for not having perfect skin in a very short time. With a touch of radiance like this, with skin that is cared for, with zero layers, with zero disguises, which is also very Atashi, it’s more than enough to spend a day when people look at you and say: she’s radiant».
Find out all about the new Atashi Cellular Cosmetics line: here
