On 13 February, at the exclusive Palacete de la Fundación Pons, we brought together journalists, collaborators and friends of the brand for a very special event. A meeting in which we unveiled our summer 2025 campaign and proudly announced the incorporation of the international model Lorena Durán as E’lifexir ambassador.
A campaign that celebrates beauty without labels.
E’lifexir by Phergal Laboratorios is Spain’s leading brand in the body beauty category of slimming and anti-cellulite products for the fourth consecutive year, and has been committed to skin care that shows.
In this fresh new campaign, E’lifexir continues to stand by all those women who move, who choose to feel good in their own skin and who understand beauty as a balance between body and attitude.
Lorena Durán, a real woman for a real brand an international model and a benchmark for diversity in fashion, Lorena embodies the values of E’lifexir: authenticity, confidence and determination. Her career has broken barriers and consolidated her role in the industry, proving that beauty does not follow rules or impositions, but is lived and celebrated in freedom.
Two launches to sculpt and renew skin without surgery.
During the event, we also presented our two major body care novelties:
- E’lifexir Anti-sagging Retinol | An advanced firming and reshaping cremigel with RetinDual System technology, which combines two types of retinol (Retinol CB50 + Retinyl Palmytate) to improve skin firmness, along with Phytosonic technology, which acts with an ultrasound and suction effect. In addition, its formula with Purified Centella Asiatica Extract and Niacinamide evens tone and reduces hyperpigmentation.
- E’lifexir Anti-sagging Bakuchiol is a 100% natural oil with Bakuchiol (vegan retinol), organic Centella Asiatica, organic rosehip oil and a combination of 8 oils rich in omegas 3, 6 and 9. A natural and effective treatment that cares for your skin in a deep, respectful and visible way.
We would like to thank all the attendees for joining us in this special event and the Pons Foundation for providing us with a unique space to celebrate it!
