The ammonia-free permanent gel hair colouring brand has been recognised as the
second Best Hair Care Brand in the Digital Environment, further strengthening its
position as a leader in digital innovation and consumer engagement.
Naturtint continues to strengthen its position as a leader in the beauty industry, earning recognition as the second Best Hair Care Brand in the Digital Environment at the Digital Beauty Awards 2026, organised by The Beauty Cluster. The prestigious awards celebrate the companies, professionals and initiatives that demonstrate excellence in digitalisation, innovation and e-commerce within the beauty sector.
The fifth edition of the awards took place at Barcelona’s iconic Torre Glòries, bringing together more than 200 professionals from across the cosmetics industry. With over 250 entries evaluated by a panel of leading experts, the competition highlighted the most innovative and impactful digital projects in beauty. Naturtint secured second place in one of the evening’s most prominent categories, reinforcing its status as one of the industry’s leading digital brands.
Recognising the Power of Digital in Building a Global Brand
The award acknowledges Naturtint’s ability to build a truly global brand through a strong, innovative and results-driven digital strategy. Over the years, the company has successfully leveraged digital channels to connect with consumers worldwide while strengthening its international presence.
At the heart of this achievement is a robust digital ecosystem spanning more than 30 international marketplaces and platforms, supported by an omnichannel approach that reaches consumers in over 45 countries. From Amazon, where Naturtint has become a recognised leader within the hair colour category, to key marketplaces across Europe, Latin America and Asia, digital commerce has become a fundamental driver of the brand’s global expansion.
Beyond E-commerce: Creating Meaningful Consumer Connections
Naturtint’s success extends far beyond online sales. The brand has developed a comprehensive digital strategy focused on continuous optimisation, engaging digital communication and the creation of valuable content designed to educate and inspire consumers.
This approach has enabled Naturtint to increase brand visibility, foster meaningful conversations around hair care and strengthen relationships with millions of consumers worldwide. By combining innovation, authenticity and consumer-centric communication, the brand continues to create a strong and engaged global community.
A Milestone in Naturtint’s Digital Journey
This recognition reflects the brand’s ongoing commitment to innovation and excellence in the digital space. As consumer expectations continue to evolve, Naturtint remains focused on delivering outstanding experiences across every touchpoint, combining expertise in hair colour with a forward-thinking digital strategy.
Being recognised at the Digital Beauty Awards 2026 is not only a celebration of past achievements but also a testament to Naturtint’s vision for the future: continuing to grow, innovate and connect with consumers around the world through meaningful and impactful digital experiences.
A Brand That Continues to Grow
Being recognised as the second Best Hair Care Brand in the Digital Environment reinforces Naturtint’s commitment to a strategy built on innovation, consumer connection and digital excellence. This achievement reflects the brand’s dedication to meeting consumers wherever they are, creating meaningful experiences across every digital touchpoint.
The award also highlights Naturtint’s ability to thrive in an increasingly dynamic and competitive market while remaining true to the core values that have defined the brand for decades: quality, efficacy, sustainability and continuous innovation. These principles continue to guide every aspect of the brand’s development, from product innovation to digital engagement.
More than an industry recognition, this achievement reflects the collective effort of the distributors, partners, teams and professionals who have contributed to Naturtint’s growth around the world. Their commitment and collaboration have played a key role in building a trusted global brand with a strong digital presence.
With this distinction, Naturtint further strengthens its leadership within the beauty sector and continues to advance a digital strategy that supports long-term growth, international expansion and stronger connections with consumers worldwide.
