The New Generation of Lip Care Meets Colour
In today’s beauty landscape, makeup is expected to do more than simply enhance appearance. Consumers increasingly seek products that combine beauty, care, and visible results in a single step. This shift has given rise to a new category of hybrid cosmetics, where colour and treatment work together to deliver both immediate and long-term benefits.
Leading this evolution is Volumax Plump It Nutri-Colour, the innovative lip treatment from Phergal Laboratories that combines vibrant colour, advanced cosmetic technology, and intensive lip care. Its unique approach has been recognised with the prestigious Best Pharmacy Cosmetic Award at the InStyle Beauty with Influence Awards 2026, celebrating products that are redefining beauty through innovation and efficacy.
A Smarter Approach to Fuller-Looking Lips
The demand for fuller, more defined lips continues to grow, but consumers are increasingly looking for non-invasive alternatives that deliver visible results without compromising comfort or lip health.
Volumax Plump It Nutri-Colour answers this demand with a scientifically developed formula designed to enhance the appearance of the lips while providing lasting hydration and nourishment. Rather than relying on temporary cosmetic effects alone, the formula actively works to improve lip condition with every application.
The Science Behind the Formula
At the heart of Volumax Plump It Nutri-Colour lies the exclusive Filler Instinct Technology, developed to visibly improve lip volume, definition, and hydration.
The formula contains a powerful blend of peptides that help stimulate collagen production by more than 350%, supporting visibly fuller, firmer, and more defined lips.
It also features Filler-HA Booster, an advanced complex enriched with cross-linked hyaluronic acid. Widely recognised in aesthetic medicine for its exceptional ability to attract and retain moisture, this ingredient delivers intense, long-lasting hydration while helping to improve lip texture and natural volume.
To further enhance lip care benefits, the formula incorporates Myramaze Essence® (Myrothamnus), known for its revitalising and anti-ageing properties, together with nourishing rosehip and jojoba oils that help protect, soften, and comfort the delicate skin of the lips.
Visible Results Backed by Innovation
Volumax Plump It Nutri-Colour represents a new generation of hybrid beauty products that combine makeup and treatment in a single gesture. Beyond colour payoff and a beautiful finish, the formula is designed to progressively improve the appearance of the lips over time.
Results demonstrate the effectiveness of the formula:
- Up to 75% plumping effect* thanks to Filler Instinct Technology and Tripeptide-1.
- 85% of users* reported lips feeling firmer and silkier.
- Up to 150% increase in hydration* for deep, long-lasting moisture.
- Supports collagen synthesis by up to 3.5 times compared to baseline**.
The result is lips that appear visibly smoother, fuller, softer, and more hydrated, while enjoying beautiful colour and shine.
Four Shades Designed for Every Occasion
The Volumax Plump It Nutri-Colour collection is available in four carefully selected shades designed to complement different styles, moods, and occasions:
Silk Touch
A soft pink nude that enhances the natural beauty of the lips with effortless elegance.
Red Obsession
A vibrant and luminous red with a sophisticated character, perfect for making a statement.
Terracotta
A warm shade with subtle orange undertones that brings freshness and radiance to the complexion.
Velvet Mocca
A rich brown hue with a velvety finish that adds depth and sophistication to any makeup look.
An Award That Recognises Innovation
Receiving the Best Pharmacy Cosmetic Award at the InStyle Beauty with Influence Awards 2026 highlights Volumax Plump It Nutri-Colour’s ability to meet the evolving needs of today’s consumers by combining efficacy, innovation, and an exceptional user experience.
The award also reflects a broader transformation within the beauty industry, where consumers increasingly expect colour cosmetics to deliver genuine skincare benefits. Volumax Plump It Nutri-Colour embodies this new vision, offering visible results while caring for the lips day after day.
With this recognition, Volumax reinforces its commitment to developing innovative cosmetic solutions that unite beauty and science, creating products that not only enhance appearance but actively improve lip health and comfort over time.
