With determination, talent and incredible beauty, Lorena Durán has broken down barriers in the fashion world, championing body diversity and the importance of loving beauty without size. Today, E’lifexir, a leading brand in specific body care treatments, welcomes its new
body care treatments, welcomes its new ambassador, a strong and inspiring woman who, like the brand, promotes healthy habits and celebrates authentic beauty.
E’lifexir is much more than a skincare brand: it is an ally in the daily routine of those who want to take care of themselves and feel good in their skin. A mainstream brand that is integrated into everyday life, with products that are chosen and repeated because they are noticed and because they reflect an attitude.
because they reflect an attitude.
Our new campaign, aligned with Lorena’s philosophy, not only speaks of efficacy, but also of confidence, empowerment and well-being. Because taking care of your skin is also a declaration of self-love. As Lorena says: ‘We are not numbers, we don’t want our appearance to define what we are worth. our appearance to define what we’re worth. We want to feel good, strong, happy, and we look for products that help us to achieve this’.
Like E’lifexir, Lorena embraces and champions real beauty for women, enjoying taking care of herself both inside and out. Attitude, beauty and sport are the three pillars of her daily routine, which is why the top model is enthusiastic about all E’lifexir products. Because, together with good habits, the results are noticeable.
‘I love taking care of my skin, my body and my mental health. I’m a fan of good energy to feel happy and healthy and I always try to look for it wherever I go. I also do a lot of sports, I love the risky ones and generating adrenaline. I love my body, and I want to feel full, strong and happy.´ Lorena is fully in tune with E’lifexir, a brand that has always promoted healthy standards and shares her vision of beauty, a vision that more and more people are adopting: they are not numbers and they don’t want their appearance to define their value. They want to feel beautiful and healthy, to look good, and they are looking for products that deliver results without imposing unattainable standards.
E’lifexir shows: visible results, beauty without size and a brand that accompanies you every step of the way to enjoy your best version of yourself.
