L'ESSENZA ETERNA BY ATASHI CELLULAR COSMETICS RECOGNISED AS ‘BEST SERUM' AT THE GLAMOUR BEAUTY AWARDS 2024

L’ESSENZA ETERNA BY ATASHI CELLULAR COSMETICS RECOGNISED AS ‘BEST SERUM’ AT THE GLAMOUR BEAUTY AWARDS 2024

The Beauty Awards of Glamour magazine recognise, in each new edition, the best products of the most relevant national and international brands in the beauty sector. And at Laboratorios PHERGAL S.A. we are very proud to have been awarded the prize for ‘Best Serum’ in the treatment category thanks to one of our star launches: L’Essenza Eterna, which has not even been on the market for a year and with this recognition is already making its mark in the world of beauty.

This award, collected on behalf of the company by Pilar Martin Sainz-Calleja, Social Media Manager of Phergal Laboratorios and Andrea Diez-Aja Añíbarro, Product Manager of Atashi Cellular Cosmetics, is therefore objective evidence of our commitment to excellence and innovation.

The ‘Best Serum’ treatment category celebrates both talent and innovation in cosmetic products that have made an impact over the past year, and L’Essenza Eterna, the immediate flash anti-ageing serum from Atashi Cellular Cosmetics – our premium dermo-pharmaceutical cosmetics brand for sensitive skin – has deserved this top position.

This is particularly significant given that it is the consumers and readers of Glamour magazine who choose it and according to IQVIA data from 2024, there are currently more than 500 products categorised as ‘Serum’ available in Spain.

The dedication of Phergal Laboratorios, which this year celebrates 40 years looking after the beauty and well-being of people, is reflected in its commitment to conceptualise and design exclusive and avant-garde formulas that are inspired by people, enhancing the best nuances of a careful selection of natural and biotechnological ingredients, thus achieving the balance we need from the outside in and from the inside out.

Our efforts to be at the forefront of the sector can be seen in innovative launches such as L’Essenza Eterna, a formula that combines Bakuchiol – with anti-wrinkle and anti-stress properties – and natural Ferulic Acid – which strengthens the skin barrier and enhances radiance – both 100% pure.

Also of note is the active ingredient Myramaze® Essence-Myrothamnus, which rejuvenates fibroblasts and reduces wrinkles, while protecting our skin from exposure to Wifi waves, blue light from devices and pollution, thanks to Beta-carotene and natural Lutein. It also contains 99.7% natural ingredients and 0% silicones!

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