Laboratorios Phergal, a leading Spanish company in the dermo-pharmaceutical cosmetics sector, celebrates a new chapter in its global growth trajectory with the launch of its flagship brand, Naturtint, at Cosmoprof India, Mumbai. This initiative marks a significant step in the expansion strategy of the company, which already has sales in over 40 countries and over 35 years of experience in the industry.
Known for its commitment to innovation and sustainability, Naturtint stands out as the first nationally certified Biobased hair colour. Its ammonia-free formula, enriched with 100% botanical oils, incorporates bio-based, sustainable and renewable ingredients, which has contributed to its choice by women around the world not only for its colouring efficacy, but also for its hair care and scalp health.
The launch of Naturtint in the Indian market has been done in association with the well established company Infinite Online Shopping Pvt. Ltd. The presence at Cosmoprof India, a leading trade fair for the beauty industry, not only provides a platform for the presentation of the brand, but also represents a significant opportunity to explore new opportunities in this emerging market.
Karishma Jeswani Mahtani, Global Marketing Manager of Phergal Laboratories, along with leading team members from Infinite Online Shopping Pvt. Ltd. team, including BIMAL THAKKAR, Sonali Gaikwad, Vanshita Jain and Himadri, brought the company’s voice to the Cosmoprof stage. They shared not only the vision and benefits of Naturtint, but also explored new strategies to strengthen the brand’s presence.
The launch was a major event highlighting the beauty sector in Mumbai and was marked by the participation of Vikas Marwah, a well-known celebrity stylist, who organised a fashion show showcasing Naturtint’s full range of colours. The participating models demonstrated the quality of the results offered by the brand. In addition, this fashion show served not only to present the variety of shades available, but also to demonstrate the effectiveness of the product on different hair types.
On the other hand, the event served as a platform for Naturtint’s media launch; it attracted the attention of the press and experts in the beauty industry, becoming a meeting point to discuss trends and future goals.
Infinite Online Shopping Pvt. Ltd. (IOSPL), the key driver behind Naturtint’s launch in India, has extensive experience in e-commerce and operates in markets in 18 countries across several continents, including the Americas, Europe, Africa, Asia and Oceania.
IOSPL has worked in multiple product categories, ranging from beauty and cosmetics, nutraceuticals, healthcare and personal care, among others. Currently, IOSPL is focusing on its home country India, which is one of the fastest growing markets globally, to introduce and expand international brands.
Bimal Thakkar, founder of IOSPL, said about the launch of Naturtint in the country: «As IOSPL expands its presence in the fast-changing Indian beauty and personal care market, we are excited to introduce Naturtint to discerning consumers looking for eco-sustainable and cruelty-free options. Our commitment to offering innovative and environmentally conscious brands aligns with consumer preferences for ethical and safe beauty solutions. We look forward to capitalising on the opportunities these brands offer, empowering people to embrace beauty responsibly and without compromise».
Meanwhile, Karishma Jeswani, Global Marketing Manager, Naturtint, added: «At Naturtint, we are excited to bring our innovative ammonia-free permanent hair colour formulations to discerning consumers in India. Our commitment to creating sustainable, animal cruelty-free solutions resonates with those seeking vibrant, healthy hair without compromising on quality or the environment. As we enter the Indian market, we are dedicated to offering a range of shades that embody both innovation and the beauty of nature, empowering individuals to express themselves authentically and responsibly.»
Further, Sonali Gaikwad, Business Head – Beauty and Wellness at IOSPL, added: «We recognise the discerning nature of Indian consumers who prioritise clean, natural and organic products in their quest for beauty and wellness. These brands embody our commitment to offer meticulously selected, all-natural formulations that meet the growing demand for purity and efficacy. At IOSPL, we passionately embrace this ethos, ensuring that our consumers experience the very best in clean cosmetics. This launch represents not only the introduction of a product, but a testament to our dedication to meeting the evolving needs of conscious consumers.»
The success of Naturtint at Cosmoprof India not only represents a significant milestone in the international expansion trajectory of Laboratorios Phergal S.A., but also reflects the growing global interest in beauty options that are both sustainable and ethical. Naturtint’s warm reception in the Indian market is a clear indicator of the promising future that awaits the brand.
