E’lifexir, Atashi, Volumax and Naturtint Place Phergal Laboratorios Among the Spanish Companies with the Strongest Presence at the 25th Edition of a Leading International Beauty Awards.
Spanish beauty is once again making its mark on the international beauty scene. Phergal Laboratorios arrives at the Pure Beauty Awards 2026 with four of its brands — E’lifexir, Atashi, Volumax and Naturtint — selected as finalists across different categories.
This year’s edition, celebrating the 25th anniversary of the awards, has received more than 400 entries from 40 countries, reflecting the international scope of an event that recognises outstanding products and innovations from across the cosmetics industry. The awards ceremony will take place on 15 October at the Grosvenor House Hotel in London.
Before reaching the final stage, entries go through an initial selection by the specialised Pure Beauty editorial team. The shortlisted products are then assessed by an independent jury of professionals from dermatology, formulation, retail and the wider beauty industry.
For Phergal Laboratorios, having four finalist brands strengthens its international presence across very different personal care categories, from body and facial care to lip treatment and hair colour.
FOUR INNOVATIONS BRINGING THE PHERGAL SIGNATURE TO THE PURE BEAUTY AWARDS 2026
The selection highlights four different categories within today’s beauty market, yet they all share a common direction: increasingly specialised and sensorial formulas designed to respond to specific consumer needs.
E’LIFEXIR ANTI-FLACIDEZ RETINOL
In the body care category, E’lifexir Anti-Flacidez Retinol has been selected as a finalist for Best Body Care Product.
Its intensive formula targets the appearance of body firmness, combining double retinol with Phytosonic™, an active that helps improve firmness, can contribute to reducing accumulated body fat by up to 20%, and enhances the results of professional body treatments.
ATASHI K-BIOFERMENT ADVANCED PRIMER INSTANT BLUR COVER UP
Facial innovation continues with Atashi K-Bioferment Advanced Primer Instant Blur Cover Up, a finalist for Best Complexion Product.
This canvas-effect primer helps visibly blur pores, texture and imperfections while enhancing luminosity and creating a natural Pearl Skin finish. Its formula combines Illuminating Micropigments, Reishi, Ectoin, Centella Asiatica and a pre- and postbiotic complex.
VOLUMAX PLUMP IT NUTRI-COLOUR
In the lip category, Volumax Plump It Nutri-Colour is a finalist for Best Lip Product, combining treatment, visible volume and colour under one clear concept: no needles, just science.
Thanks to its Filler Instinct technology, it helps lips look visibly fuller and more defined, with a juicy finish. Its formula incorporates the Filler-HA Booster complex, featuring cross-linked hyaluronic acid and peptides that help improve lip texture and enhance the appearance of volume.
NATURTINT MEN
Completing the selection is Naturtint Men, a finalist for Best Hair & Scalp Product, bringing Naturtint’s expertise in permanent hair colour to the men’s grooming category.
Its ammonia-free formula, enriched with ingredients of natural origin such as Ginseng, Maca and Meadowfoam Seed Oil, has been designed to cover grey hair on both the scalp and beard, helping to achieve an even and natural-looking result.
This selection reinforces the international presence of Phergal Laboratorios and takes four Made in Spain innovations to the final stage of one of the beauty industry’s leading international awards.
We’re proud to see four Phergal Laboratorios brands among the finalists, and now we need your support! Help us make E’lifexir, Atashi, Volumax and Naturtint winners in their respective categories — vote for your favourite product here!
