Naturtint begins a new chapter in the UK with the arrival of the brand at Boots, one of the country’s most iconic health and beauty retailers. This launch represents a significant step for the brand as it continues to expand its presence in the British market and bring its hair coloring offerings to an increasingly broader audience.
The context of the sector supports this development. The growing demand for hair coloring products based on natural ingredients reflect a clear shift in consumer preferences: 71% of adults prefer products that minimize exposure to chemicals (Mintel, 2025), while there is an increasing search
for solutions that provide vibrant color and healthy hair from home. In this context, Naturtint has outperformed the UK hair coloring market, achieving double-digit growth in 2025, compared to 3.5% for the market.
Present in the UK for over 27 years, offering trusted hair colouring solutions based on formulas with natural ingredients that prioritise the health of the hair and scalp. Naturtint’s positioning responds to a growing demand for effective alternatives that combine visible results with a more conscious approach to personal care.
Its permanent gel colouration, formulated without ammonia and enriched with 100% botanical oils, including Oleic Acid derived from Olive and Meadowfoam Seed Oil, is designed to offer intense, natural-looking colour, full grey coverage, and visibly healthier hair week after week. This balance of effectiveness and care has been key to the brand’s sustained growth in an increasingly demanding market.
In addition to its focus on product efficacy, the brand is committed to responsible innovation. Naturtint has been internationally recognised as the first Spanish hair colouring brand to receive the USDA Certified Biobased Product label, awarded by the US Department of Agriculture, which highlights the use of high-quality biobased ingredients and its commitment to transparency.
Furthermore, Laboratorios Phergal, the manufacturer of Naturtint, has obtained the B Corp certification, a prestigious label that recognises companies for their commitment to positive social, environmental, and economic impact, aligning with the principles of corporate responsibility. This achievement not only underscores Naturtint’s commitment to quality and sustainability but also highlights its long-term vision: to be a brand that not only transforms hair care but also contributes to global well-being.
The seven shades are now available in 410 Boots stores nationwide, with new additions expected in the coming months! Naturtint continues to support those seeking an effective, hair-friendly colour solution, reinforcing its commitment to gentle formulas and visible results.
