March has brought with it one of those launches that makes you stop and discover something new. Phergal Laboratories has presented Volumax Plump It, the latest addition to its universe dedicated to lip care.
A product designed for those seeking the effect of fuller, more hydrated, and plump lips, always with a natural beauty and without artifice—just science.
The formula incorporates Filler Instinct technology, a combination of five intelligent active ingredients that act as your lips’ natural plumping instinct, working to provide volume and hydration to one of the most delicate and expressive areas of the face. The result: visibly healthier lips, with that luscious effect that transforms any look. With this launch, Volumax continues to solidify its position as the leading dermocosmetic line specializing in lip care and volume.
The setting chosen for its unveiling couldn’t have been more appealing. The iconic Balbisiana Genoa was bathed in red for the occasion, becoming the perfect meeting point for beauty, conversation, and irresistible sweets. In this relaxed and meticulously curated atmosphere, journalists from leading beauty publications gathered to learn more about this new must-have product that promises to become an ally in many routines. The event also featured Eugenia Osborne, Phergal ambassador and friend of the brand, who joined the company for an event designed to share, discover, and celebrate beauty. In a gathering that encouraged relaxed conversation and sharing of impressions, there was also time to discuss the present and the future. María del Pino Navarro, CEO of Laboratorios Phergal, along with Marta González Pérez-Iñigo, PR & Communications Manager, and Esther Cuevas, Product Manager, took the opportunity to share some of the company’s latest news and projects with the media.
Among them, one is especially significant: Phergal’s recent addition to the international community of B Corp™ Companies. This recognition distinguishes companies that meet demanding standards of social and environmental performance, transparency, and corporate responsibility, independently verified by B Lab.
In line with this commitment, the company also presented its latest Volumax Plump It launches, reflecting a more conscious and effective vision of beauty aligned with the skin’s real needs. This approach focuses on advanced formulas and the creation of routines that integrate naturally into daily life. Among the new products, Volumax Plump It Filler Instinct stands out, an anti-aging volumizing treatment designed to accompany different moments of the day. Its two-step format combines a Plumping Glow Day Stick that provides immediate volume and hydration with a Renewing Night Balm that works while you sleep, helping to regenerate, repair, and progressively enhance volume. Adding to this offering is Volumax Plump It Nutri-Colour, a tinted treatment
that plumps, defines, and enhances the lips, keeping them hydrated for 24 hours and available in four shades.
During the event, attendees were also able to discover the latest generation active ingredients in Volumax Plump It, a combination designed to visibly and naturally boost lip volume, firmness, and hydration.
Among these ingredients is the Biomimetic Tripeptide-1, which stimulates the production of collagen and glycosaminoglycans by more than 350%, helping lips appear fuller and plumper from the very first application.
Hydration is provided by the Filler-HA Booster complex, with Crosslinked Hyaluronic Acid like that used in aesthetic fillers, capable of retaining up to five times more water than conventional fillers, leaving lips softer and with natural volume.
The Myramaze® Essence Myrothamnus complex is completed with myrothamnus, which protects the delicate skin of the lips from dehydration, and rosehip and jojoba oils, which nourish, regenerate, and provide a healthy shine that enhances your smile.
Fuller, more hydrated, and visibly rejuvenated lips, without the need for injections. Volumax Plump It is presented as the anti-aging line to transform your lips, providing volume and a glow effect with immediate results from the first application.
