There are lipsticks that simply add a touch of color… and then there are those that transcend makeup to become true beauty treatments. In this new hybrid generation stands Volumax Plump It Nutri-Colour by Phergal Laboratories, a product that not only beautifies but also cares for, hydrates, and plumps the lips.
Its innovative formula has earned it recognition as Best Lipstick at the Beauty & Wellness Awards by Glamour magazine, awards that, year after year, solidify their position as one of the most coveted marks of excellence in the industry. It’s a showcase where brands aspire to be, but only those launches capable of making a real difference are selected.
THE SECRET IS IN THE FORMULA
Volumax Plump It’s Filler Instinct technology is designed to visibly improve the appearance of the lips, providing hydration, definition, and a natural plumping effect without invasive procedures. Its formula incorporates peptides, which help stimulate collagen production by more than 350%, contributing to fuller, firmer, and more defined lips.
In addition, the Filler-HA Booster complex, with cross-linked hyaluronic acid, also used in aesthetic medicine centers, provides deep and long-lasting hydration, improves lip texture, and enhances that luscious finish that makes them look softer and more beautiful.
The formula is completed with the anti-aging action of Myramaze Essence – Myrothamnus and nourishing oils such as rosehip and jojoba, which help to protect, regenerate and soften the delicate skin of the lips, providing comfort and a very flattering natural shine.
WHEN YOU FEEL THE RESULTS
Today, more than ever, the desire is clear: fuller lips, improved texture, and a naturally beautiful appearance, but without needles.
In this context, Volumax Plump It Nutri-Colour answers what many are looking for in a single product: treatment and color with a flattering finish.
Thanks to the action of its active ingredients, lips feel visually fuller, more hydrated, softer, and appear plumper. The result is a natural plumping effect, a more even texture, and a juicier, healthier look—the kind you can feel.
THE LIPSTICK THAT MAKES THE DIFFERENCE
Recognized as Best Lipstick at Glamour’s Beauty & Wellness Awards, Volumax Plump It Nutri-Colour combines treatment, hydration, volume, and color in a single step, supporting lips throughout the day and improving their appearance with continued use. This award recognizes a new approach to lip makeup, where color is combined with treatment and care to achieve not only more beautiful but also healthier lips.
Following this philosophy, the range is presented in four shades designed to suit different styles and occasions: from the elegant naturalness of Silk Touch, a soft rosy nude, to the intensity of Red Obsession, a vibrant and luminous red; including Terracotta, a warm shade with particularly flattering orange undertones, and Velvet Mocca, a deep brown with a velvety finish that adds sophistication and warmth.
This award also represents significant recognition of Volumax’s innovation in lip care and reinforces the brand’s commitment to continue developing formulas that combine efficacy, treatment, and beauty, providing consumers with products that not only beautify but also care for the skin of their lips day after day.
