Laboratorios PHERGAL S.A. is honoured to have been part of the Madrid Tech Show 23! Our Social Media Manager, Pilar Martin Sainz-Calleja, left an indelible impression at the panel discussion on Influencer Marketing.
The show closed its third edition with an increase in attendees compared to last year, reaching 18,000 visitors, 41% more than in 2022. This achievement underlines its status as one of the fastest growing events in the European technology scene.
At this panel discussion, organised by IPMARK, Pilar and other industry experts addressed topics such as the importance of selecting and collaborating with influencers, managing reputational risk, generating brand awareness and sales through these collaborations, and the importance of maintaining authenticity.
These discussions not only highlighted current trends in digital marketing, but also offered valuable insights into the future of advertising and regulation in this area.
PHERGAL Laboratories S.A.’s participation in the event is a clear example of our dedication to remain at the forefront of these new trends.
We would like to extend our gratitude to all the organisers, participants and, of course, to our brilliant Pilar for making her collaboration in this event a success.